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CEO Ian Schenkel on Trident Talk – Expansion into EMEA + APAC

In this episode, Sean Hendon speaks to Ian Schenkel, Founder of Endida Ltd, about how businesses can successfully scale their operations in EMEA. After 25 years in the cybersecurity industry, having built-out or turned around nine multi-million-dollar EMEA & APAC operations for US vendors, Ian shares his thoughts on the dos and don’ts of expansion strategy.

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