Endida, the AI enabled Cyber Security division of East Harbour, has officially launched its operations in the Dubai International Financial Centre (DIFC), marking a significant milestone in its growth strategy.
The move signals Endida’s commitment to establishing a strong presence in the Middle East, leveraging Dubai’s status as a global finance and innovation hub.
Why DIFC?
With a reputation as the leading finance center in the Middle East, Africa, and South Asia (MEASA) region, the DIFC is also home to the first and largest financial technology accelerator in the region. This unique proposition grants Endida unparalleled access to regional markets and enterprise clients whilst also being part of the largest and most diversified innovation ecosystem in the region.
“Launching in the DIFC not only aligns with our vision, but also puts us at the heart of the region’s financial services capital, where Cybersecurity continues to play a critical role in organisational stability and success” said Glen Le Cheminant CISSP | NIST CSP at Endida Cyber Security.
What Endida Brings to the Region
Endida has assembled a powerful proposition of AI enabled technology, deep expertise and scalable resources that enables it to service a range of different clients in the UK and Channel Islands, but also now DIFC-based clients. Partnering with Endida allows clients to benefit from:
- Advisory Support tailored to the region’s needs and regulatory nuances
- Next-Gen MSSP Solutions for Supply Chain Monitoring, Human Risk Management, Threat Intelligence, Autonomous Penetration Testing, Managed XDR and more
- Scalable, Cost-Effective Capacity that augments with existing Cybersecurity teams
- Innovative Strategic Partnerships that reduce risk and strengthen digital defences
“Our entry into the DIFC is a bold step, but a natural one,” added Jonathan Guillemet, Director Endida Cyber Security. “We’re excited to collaborate with the region’s leaders, innovators and strategic partners, in an environment that’s seeing record-breaking growth.”
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